Sometimes acerbic, often optimistic, always honest thoughts on music, marketing, advertising and life.
President and Creative Director, Reason Partners, http://reasonpartners.com
Founder, Flatacre Music Publishing, http://flatacre.mp
You want news? Cancer cure found in blushwood shrub.
via news.com.au
CANCER patients are offering themselves as human guinea pigs as researchers investigate a possible cure for cancer found in north Queensland rainforests.
Scientists have identified a compound in the fruit of the native blushwood shrub that appears to "liquefy and destroy cancer with no side-effects", according to latest research.
Found deep in the remnants of a 130 million-year-old rainforest, the fruit extract may yet hold the secret antidote to Australia's No.1 killer disease.
Victoria Gordon, of EcoBiotics, an Atherton Tableland-based company, said they hoped to go to human clinical trials later this year.
Dr Gordon said a single dose injection of the extract, known as EBC-46, had been effective in 50 critically ill dogs and about a dozen cats and horses.
"This is proving to be something exceptional," she said.
"The tumour literally liquefies.
"There is a rapid knock-down of the tumour, it disintegrates within 24 hours and we have a rapid healing response.
"The biggest tumour we treated was the size of a Coke can in a dog, and that animal is fully healed and healthy."
Dr Gordon said it had worked on skin cancers, such as carcinomas and melanomas, and bone cancer, and was a possible treatment for breast, colon and prostate cancer.
But she warned wannabe human guinea pigs against seeking under-the-table treatment.
She said it was "immoral, illegal, and unscientific" to seek to be administered the drug before approval, likely to take up to seven years, by the Therapeutic Goods Administration.
"We have been inundated with calls – it shows there is such a need for a breakthrough in anti-cancer treatment," she said. "Most people understand when we explain the situation."
Former breast cancer sufferer Mena Crew, 65, said many dying of cancer would "do anything for a miracle cure".
"We would all like a magic cure, that would be wonderful, and I hope in my lifetime we find it," the breast cancer support volunteer said.
She has worked with more than 200 sufferers and some victims in her role with the Cancer Council Queensland.
"I don't want to kill the enthusiasm of all the wonderful research, but until it is proven it will do the job, we recommend they go with proven and conventional treatments," she said.
"It is good, however, to think the secret antidote may be growing in the jungle above Cairns."
Filed under //
health
Comments [0]
5 Interesting Floors
- Copper Coin Floor: Do you have money burning a hole in your pocket? Then you may want to consider creating your floor out of change. However, in reality, creating this floor really wouldn’t cost as much as you would think. It is constructed from nothing more than pennies. If you live in New York City or are visiting anytime soon, check out the Standard Hotel’s penny floor. If you are looking for a novel home remodeling project, this one is definitely a possibility.
- Sears Glass Floor: While there may be tall buildings popping up all over the world these days, few still have the presence of the Sears Tower in Chicago. One of the reasons that this great Chicago skyline landmark has remained a popular destination is thanks to its glass floor. There aren’t too many places around the world where one can get a glimpse of a major world city from one hundred floors up while looking down!
- Salami Floor: This is a floor that may leave you asking, “What exactly is going on in Belgium anyway?” Belgian artist Wim Delvoye has taken to making floors out of salami that resembles marble. This interesting concept seems like something out of one of Homer Simpson’s best dreams. Just be careful not to chip a tooth attempting to gnaw on this floor.
- Optical Illusion Floor: Your eyes are not playing tricks on you. This crafty floor has been designed to create a very effective 3D look. Optical illusions are great fun as they challenge our brains in ways that we usually don’t experience. Even in an age of electronic wonders, an optical illusion can still grab our attention. One of the best ways to enjoy an optical illusion of this kind is to get up as high as possible. Yet, optical illusions such as this one will be fun at any angle. Just don’t stare at it too long, or you might start to become a little dizzy.
- Pressure Sensitive Floor: Pressure sensitive flooring might seem impossible, but this flooring does indeed change color when it is walked upon or touched. This, of course, means that kids of all ages and sizes will love it and find it interesting to play with, even on a daily basis. Just one word of caution; this may not be the best floor to walk on when drunk.
Filed under //
ephemera
Comments [0]
A Brand is a Verb, Not a Noun
A brand has a sustained, meaningful difference
A brand is the act of offering non-customers deals to switch
While offering current customers nothing
A brand is policies to make the company more efficient
While making customer’s lives less convenient
A brand can be built or broken
Not by advertising
By the people managing itComments [0]
Comments [0]