Apart from pretty much everybody roundly disproving that the rise of digital means the death of TV, Deloitte’s “State of Media Democracy” survey says that 71% of America rates watching TV as their favourite media activity. And 86% say that TV advertising has the most impact on their buying decisions.

Some highlights:

• Despite the continued growth of access to television content through other channels, with more than half of U.S. consumers preferring to watch their favorite shows on their home TV system.
• Nearly three-quarters of consumers prefer to watch their favorite TV shows live — even given a variety of other options, including recording systems or online video service.
• TV programming continues to be the most discussed content, ahead of social networking sites, music, websites and movies.
• Flat-panel TV ownership has increased dramatically, with 59% of households now owning at least one.

TV and traditional advertising sells. Digital is a nice compliment in extending the sell. That is, as long as you’ve got a good idea.