The Problem With Connections Planning.
via slideshare.net
We agree with the presentation shown here. Very smart. What could the new structure, team, organization look like? We believe it's a cell, integrating research, creative and technology at the point of planning. Silos, walls and divisions cannot be fluid, efficient, or productive. Media is no longer the message. It's the experience. Even the integrated campaign needs to be re-thought. Spreading marketing resources over every conceivable touchpoint is not and never has been a solution to business problems.
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