This music video was shot at the Okinawa Churaumi Aquarium in Japan. The main tank is called the ‘Kuroshio Sea.' It holds 7,500-cubic meters (1,981,290 gallons) of water and features the world’s second largest acrylic glass panel, measuring 8.2 meters by 22.5 meters with a thickness of 60 centimeters. Whale sharks and manta rays are kept amongst many other fish species in the main tank.

The song is 'Please don't go' by Barcelona.

The video was created by Jon Rawlinson. From his website it appears he added the track without Barcelona's permission. However, to say that the band is pleased is an understatement.

According to Jon, the aquarium video was shot using a Canon 5DMKII with a 28-135mm lens. Locked off and shot on video. Very economical, indeed.

Of course, if you ask most major ad agencies to do something like this you'll be bogged down in process, endless meetings, a phalanx of producers, a horde of union film people, a convoy of trucks full of equipment you don't need, a platoon of account executives grazing at the craft services table, etc., etc., etc. And it probably won't turn out as good, regardless of the huge sum it cost.

We at Reason Partners believe the film production business is a business ripe for change. It's full of redundancies and it's wasteful. Agencies and production houses will either embrace new technology and the resultant new ways of doing things, or go the way of the typesetting business. Not to mention, the record business.

Could you imagine this as a commercial for say, Windex? All you need is a logo at the end.