The Human Rights Battle: Murder 0, Hurt Feelings 100.
via youtube.com
This is just one story out of thousands, throughout the world.
This is just one story out of thousands, throughout the world.
She is one of Brazil's most successful exports; a 1.80 metre (5ft 11in) supermodel whose meteoric rise to catwalk fame has transformed her into one of the wealthiest, most recognisable women on earth.
But Gisele Bündchen's latest project, a lingerie campaign for the Brazilian label Hope, has appalled government officials in her homeland and led to calls for the "sexist" and "stereotyped" adverts to be axed.
The campaign includes several TV spots, one of which features a scantily-clad Bündchen, trying to appease her husband after committing a series of marital blunders: crashing his car, maxing his credit card and, worst of all, inviting his mother-in-law to stay.
Bündchen's solution? To seduce her furious husband, using the company's new underwear line. The advert's voiceover tells viewers: "You're a Brazilian woman – use your charm".
Government officials from the women's secretariat in Brasilia failed to see the funny side, demanding it be pulled from television schedules.
"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," the secretariat said this week in a statement.
Officials said they had received at least six complaints from outraged viewers since the campaign went to air on 20 September.
Game Changer
Vacay
Having Said That
I'm All About The...
That's What I'm Talking About!
Absolutely
At The End Of The Day
That Being Said
Going Forward
P/Owned
Impact
Stake Holders
In Harm's Way
It is What It Is
Public Investment
Going Green
Progressive
Cringe-Worthy
Narrative
That Being Said
At This Point In Time
Just Sayin
That'll Leave A Mark
Social Justice
I Don't Disagree
Working Families
Sustainable
Community
Going Viral
That's A Good Question
From The Get Go
Let Me Be Perfectly Clear
An A-HA Moment
Toxic
Viral
Tea Bagger
Unexpectedly
Ad Nauseum
Top Tier
Critics Say
My Bad
Meme
Moving Forward
Engaged
Carbon Footprint
Carbon Offset
Carbon Credits
Effort
Action
As Of Yet
Tax Reform
Revenue Increases
Extremely
Save The Planet
To Be Honest
Organic
Talk To Me
*-Gate
Pristine
F-Bomb
You Wanna Go With
Agree To Disagree
In Terms Of
Boo-Yah
Good To Go
Go Stamps!
Terrorist Tendencies
Climate Instability
Tipping Point
The N-Word
With All Due Respect
Ault Dairies launched an orange flavored milk in the late 90’s. As their agency at the time, we proposed the idea of approaching farmers with land bordering on major traffic routes and pay to have their cows dyed orange. We would then send out news releases and create documentary type commercial spoofs to propagate the stunt.
Back then this was considered a strange idea, because it was about creating news, not just a TV spot. Unfortunately, Ault was bought by Parmalat and the idea never got off the ground.
What was considered a weird stunt back then is becoming the norm today.
The Gap just picked up a lot of news by letting the world know they were changing their logo. I believe they had no intention of changing their logo, it would have cost a fortune. But for little money, they generated millions of dollars worth of free publicity. And even though most feedback was negative, they turned it positive. After a week, or so, they capitulated, saying the audience had spoken and they didn’t want the new, ugly logo. A great head fake.
Whether the news rubs negative or positive doesn’t seem to matter much in the fight for attention.
Neither does taste.
A BNET article titled, “Ass-Tastic: Why Ads Are Becoming More Disgusting” cites a few campaigns that - depending on whether you’re permanently stuck in adolescence or not - have not only crossed the line. They’ve erased it.
These range from the mildly distasteful Levi’s strapline, “All Asses Were Not Created Equal,” to the completely disturbing (not to mention, irrelevant) Diesel Kick Ass Sneakers, “Assland.”
David Ogilvy famously said, “Advertising reflects the mores of society, but it does not influence them.”
I think we might have jumped the shark.
In this mind blowing presentation, Jeremy Rifkin talks about the discovery of mirror neurons which cause empathy between beings (not just human beings).
Historically, human beings are all soft wired to be empathetic towards those within a defined group, tribe, religion, nation. The first drive is to belong. Those outside the group are considered the ‘other.’
Without the event of death, there’s no empathy. It’s the shared framework of life and death that causes us to empathize with the plight of others, even animals.
Will the combination of technology and empathy drive the human race to embrace all civilization as our extended family?
And since this is a marketing and advertising blog, what impact will this discovery and the resulting ideas have on the understanding of human needs and wants? It certainly makes demographics and segmentation seem archaic.
Provocative stuff.
Love to hear what you think in the comments.
Everything is in place for this story to happen. It's viral on steroids.
A provocative video from IBM talking about the amount of data and system connection on the internet.
I've been reading a bit about the dark internet - the massive underbelly of mostly unreachable network hosts. Common search engines only skim the top, for example.
The video, as described by IBM:
Video from IBM, featuring: Mike Wing, Andy Stanford-Clark and John Tolva.
Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always generated an enormous amount of data, but we didnt used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system.
Look at that complex set of relationships among all of these complex systems. If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. Thats where societies become more efficient, thats where more innovation is sparked.
When we talk about a smarter planet, you can say that it has two dimensions. One is to be more efficient, be less destructive, to connect different aspects of life which do affect each other in more conscience and deliberate and intelligent ways. But the other is also to generate fundamentally new insights, new activity, new forms of social relations. So you could look at the planet as an information, creation and transmission system, and the universe was hearing its information but we werent. But increasingly now we can, early days, baby steps days, but we can actually begin to hear the planet talking to us.Video featuring, from IBM: Mike Wing, Andy Stanford-Clark and John Tolva.
Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always generated an enormous amount of data, but we didnt used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system.
Look at that complex set of relationships among all of these complex systems. If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. Thats where societies become more efficient, thats where more innovation is sparked.
When we talk about a smarter planet, you can say that it has two dimensions. One is to be more efficient, be less destructive, to connect different aspects of life which do affect each other in more conscience and deliberate and intelligent ways. But the other is also to generate fundamentally new insights, new activity, new forms of social relations. So you could look at the planet as an information, creation and transmission system, and the universe was hearing its information but we werent. But increasingly now we can, early days, baby steps days, but we can actually begin to hear the planet talking to us.
