In case you haven't seen this speech by Mark Zuckerberg, you probably should. Facebook is planning on becoming the dominate player online and with the introduction of their Open Graph API, they may just do that. All websites can now be connected and social - with "like" buttons and so on. You will be able to leave comments, see what your friends have done, what they think of the content on any particular site, which friends are currently on the site, and connect with them. It will change the way you interact on social platforms and websites, linking them all into one big social experience with Facebook as the glue.

It will also change how brands can target consumers based on actual behaviour.

I find the idea of your information being shared in order for a site to ‘personalize’ your experience based on your tastes and your friends tastes interesting and relevant – but also a little creepy. Facebook wants to own your digital fingerprints.

Robert Scoble has this to say:

What we’re really scared about is another very powerful company is forming. One that we don’t yet fully trust. Heck, just a few years ago Facebook erased me from the web for 24 hours. I can’t forget that, even though now I’m good friends with most of the Facebook execs. Let’s say Facebook wanted to kick you off the system, it could, and that could have deep implications for your business, career, etc.

Now go further, we’re all going to be very addicted to Facebook’s new features very quickly. The website that doesn’t have Facebook “likes” on it will seem weird in a few months. In a few years? Almost every site, I predict, will have them, and the other components that you can check out above (and more that will come soon, both from Facebook as well as other developers).

My fears are that Facebook might turn evil and use its position against organizations, the way that Apple locks out organizations from shipping apps (do you have Google Voice app on your iPhone yet? I don’t). Imagine if Facebook wanted to turn off the New York Times, for instance. It could. And that’s a LOT of power to give to one organization, even one that’s earned my trust like Facebook has. This is why I keep hoping Google has a clue (so far it hasn’t).

Is Facebook turning the online world into one gigantic high school social, including the possibility of bullying?