Sometimes acerbic, often optimistic, always honest thoughts on music, marketing, advertising and life.
President and Creative Director, Reason Partners, http://reasonpartners.com
Founder, Flatacre Music Publishing, http://flatacre.mp
Filed under
innovation
A Beer Brand That Understands Their Customers: Cerveza Andes | Teletransporter
via youtube.com
There's a lot of brutally boring, politically correct beer advertising in Canada. A complete waste of money in my opinion. If beer doesn't = fun, then what does it equal?
Maybe they can take a lesson in understanding the customer from this case study.
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Truth and transparency. Advertising that people will believe.
via youtube.com
Although it's not the most gripping advertising film I've ever seen, it's still nice to see the BS being replaced by honesty. Domino's had the guts to listen to their customers, admit their mistakes and improve their product. Something all companies are going to have to do. Or, else.
There's a few obvious brands I can name that are in the 'or, else' category right now.
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