Billing itself as a "social magazine," Flipboard, developed by former Apple iPhone engineer Evan Doll and Silicon Valley entrepreneur Mike McCue, gathers are your "social" data from Facebook, Twitter and your Twitter lists into a magazine-like format on the iPad. The app takes cues from the print world to transform social media data into a streamlined reading experience, even including a "cover," and T.O.C.

You'd expect Wired to be out front in adapting to and taking advantage of new technology. And here, they don't disappoint. The thing is, though, you need great content. For example, many newspapers lack credible content - presenting slanted political opinion as front page news - as if they still hold a monopoly. The Toronto Star is one of the worst and I truly hope they change their editorial mandate, or fail. New ways of presenting the same old won't help.