Eric Schmidt, Chairman of Google, said that 78% of smartphone owners use their phones while they shop. "This is the future and everyone will adapt," Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. "We look at the charts internally and it's happening faster than all of our predictions," Schmidt said.
Parents. There are two ways of looking at this: Grocery time becomes family time. Or, more annoying times ahead in the aisle.
(Via Branding Strategy Insider) Tahakasa Omi’s package didn’t contain a flashy new mobile phone – what arrived was a picture frame. With a simple click on the side, the frame would immediately connect to the nationwide Do-Co-Mo mobile network and in turn connect with Omi’s four kids. The moment one of her children took, say a photograph of a grandchild, they could press their ‘Grandma’ button, and within a few seconds the photo would appear on the frame in her living room. The 1,200km physical barrier separating her and her children, seeming to vanish in an instant. And, by the way, the picture frame was free. With Do-Co-Mo’s picture frame the ads have not only moved inside the home onto the mantelpiece beside the TV screen, they’ve also managed to achieve what the television set has so far failed to do – a steadily growing, in-depth insight about its users. They not only know the users network of friends, but they know that full attention will be paid to each picture when it arrives. Not only that , the cost of the images are all paid for by the mobile phone users – like Tahakasa Omi’s four kids. But even they have a choice – they can elect to receive commercial messages instead.Â
Please check out the idea, technology and site. I'd love to get any feedback I can. Oh, almost forgot the full disclosure stuff - I'm a partner in the business.
