Found art. X-ray photographs by Nick Veasey.
Sometimes acerbic, often optimistic, always honest thoughts on music, marketing, advertising and life.
President and Creative Director, Reason Partners, http://reasonpartners.com
Founder, Flatacre Music Publishing, http://flatacre.mp
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Wide angle lenses with a narrow sell.
Reductionism is your best friend in advertising.
Here, common, cookie-cutter thinking would have blathered on about technology,
tone of voice guidelines and other corporate gobblygook.
Instead, they saved the technical stuff for the web site.
The authenticity test for trial and service.
And fear for the boardroom.
If they fail.
More than likely, OMAX will make money on this product investment. As they should.
*My wife is a photographer and she wants one.
The message has gone viral.
I'm not being paid.* In case your (PC) nose is out of joint, This is a demo. Idea is not limited to execution.
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