All too often brands follow what ever is being done in the category, regardless of whether or not they have a point of difference. Real Estate Developments are notorious for this. That's why it's refreshing to see this video.
App for the House Music duo, Cassius. Smart and simple.
Still trying to figure out if I like it.
A very cool communal project where participants are asked to create one frame of the film for the song "There ain't no grave."
As they describe it:
The Johnny Cash Project is a global collective art project, and we would love for you to participate. Through this website, we invite you to share your vision of Johnny Cash, as he lives on in your mind’s eye. Working with a single image as a template, and using a custom drawing tool, you’ll create a unique and personal portrait of Johnny. Your work will then be combined with art from participants around the world, and integrated into a collective whole: a music video for "Ain’t No Grave", rising from a sea of one-of-a-kind portraits.
Strung together and played in sequence over the song, the portraits will create a moving, ever evolving homage to this beloved musical icon. What’s more, as new people discover and contribute to the project, this living portrait will continue to transform and grow, so it’s virtually never the same video twice.
A video on YouTube gets 50% of its views in the first 6 days on the site, according to data from TubeMogul. After 20 days, a YouTube video has had 75% of its total views.
More at Business Insider.