It's good to see other agencies venturing into the music business. The music industry needs the help. It's also a powerful, yet underused, if not, completely unknown tool in the brand toolbox.

Y&R opened their own record label and with their first artist signing, launched a commercial and music video for ghd - a hair care company.

However, it's tricky attempting to get an audience for a new, unknown song and band, while promoting a brand message at the same time.

How do we know? We've been successfully experimenting with our own record label and music publishing company for a few years now.